Miss Naked Beauty is the definitive hunt for a woman who embodies the confidence, sex appeal, spirit, brains and true natural beauty of a modern-day Eve. The show sets out to challenge conventional notions of what is "beautiful" by turning the traditional beauty contest on its head. Forget the fakes and size zeros, the winner of this beauty contest will not only have to possess natural beauty, but also have the brains and balls to tackle some of the uglier sides of the industry.
The series winner not only clinches a coveted title, she also has a job to do. She'll write a regular magazine column to expose the sinister side of beauty and promote the natural beauty message. She'll also become the face of a revolutionary new model agency with a fresh twist on the typical, stick-thin catwalk clothes horse.
Under the watchful eye of mentors Gok Wan and Myleene Klass the chosen few with real potential to become Miss Naked Beauty will undergo a series of “make-under” missions. These weekly challenges will send the girls on powerful and personal journeys to confront the established perceptions of beauty - and prove that they have the skills and attitude to be a bona fide natural beauty campaigner.