Gordon Ramsay takes his own brand of tough love to America to visit a series of failing restaurants and hopefully turn them into profit-making eateries. Having upset and inspired UK restaurateurs in equal measure, we see how their American counterparts react to Gordon’s four letter words of wisdom.
Gordon is nothing if not passionate, and it really hurts him to see restaurants on the verge of going out of business. But he can also be abrasive and fiercely opinionated, so how will restaurant owners and chefs react to him coming in and laying down the law? The businesses in this series know they are in trouble, but being told that your decor is off-putting, your cooking is basic at best, and your staff are lazy is often not the easiest medicine to take.